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During the first week of December, the U.S. President hosted the heads of state of Rwanda and the Democratic Republic of the Congo for a peace agreement. The commitment involved an end to decades of conflict in the volatile eastern DRC, presenting it as an opportunity for businesses in all three nations “to make a lot of money”.

Not long after, however, a starkly different approach to conflict emerged. It was declared that U.S. forces had conducted Christmas Day airstrikes in a region of Nigeria, striking sites connected to the Islamic State (IS). On a online platform, the President warned, “I have previously warned these Terrorists that if they did not stop the slaughtering of Christians, there would be hell to pay, and tonight, there was.”

A Clear Shift in Policy

This dichotomy exemplifies the defining feature of the U.S. engagement with sub-Saharan Africa in this administration: a stepping back from promoting democracy and human rights in favor of a declared focus on economic deals and stopping hostilities—even as this squares with the new air campaign in Nigeria is an open question.

“We no longer see Africa as a continent in need of handouts, but as a capable commercial partner. ‘Trade, not aid,’ a slogan we’ve seen thrown around for years, is now truly our policy for Africa,” declared a senior U.S. diplomat in a visit to Côte d’Ivoire in March.

A White House representative reinforced this, commenting the President “approaches Africa not as a charity case, but as a powerhouse partner. Under his leadership, American capital, technology, and diplomacy are helping African nations secure peace, build real energy independence, and turn their natural wealth into jobs and opportunity.”

Policy Impacts and Inconsistencies

This pivot is significant, but observers warn it is too soon to gauge its impact. The approach is complicated by the President’s unconventional diplomacy, which has included feuds with long-standing U.S. partners and insults directed at Africans.

“The organizing principle is, if it’s in the immediate or future interest of the United States, as I see it, then I’m going to do it,” explained an analyst for Africa studies at a major foreign policy council.

Notable policy moves have included:

• Shutting down the primary U.S. international development agency, USAID. A study predicts this could lead to millions of preventable deaths globally by 2030, with a large number in Africa.
• Imposing visa restrictions on citizens from more than two dozen African countries and stopping most refugee admissions.
• Starting a global tariff campaign that has hurt African businesses dependent on U.S. markets, such as textile manufacturers in Lesotho.
• Allowing a longstanding U.S.-Africa trade preference act, the African Growth and Opportunity Act (AGOA), to lapse without renewal.

Diplomatic Neglect and Friction

Unlike his recent predecessors, the President never visited sub-Saharan Africa during his first term. His best-known engagement with African affairs was referring to nations on the continent with a derogatory term, which he later confirmed using.

“The continent ranks dead bottom in his list of priorities, not just for the President, but for the administration in general,” stated the Africa program director for an international conflict resolution organization. He pointed to the recent U.S. National Security Strategy, which devoted only three paragraphs to Africa in a 29-page document.

A major dispute has broken out with South Africa, seemingly spurred by claims of persecution against the white minority. This led to a U.S. boycott of the G20 summit in Johannesburg and threats to block South African delegates from the next meeting.

“The idea of a ‘white genocide’ happening in South Africa resonates strongly now in U.S. political culture and the idea that diversity is not welcome, it’s a threat,” noted a veteran South African journalist based in Washington.

Business-Like Engagement and Targeted Action

A similar standoff emerged with Nigeria in November, when the President threatened to cut aid and send in the military “guns-a-blazing” over the killing of Christians. This collided with Nigeria’s complex reality as a nation split between Christians and Muslims and plagued by security crises affecting both groups.

Some Nigerian analysts suggested that the stern rhetoric may have prompted the government into more responsiveness on security. After the Christmas airstrikes, Nigerian officials said they had approved the U.S. intervention and might collaborate on further actions.

The President has publicly expressed his desire for a Nobel Peace Prize. His administration has brokered in the Congo conflict and dispatched a diplomat to try to end the fighting in Sudan’s civil war, to date without success. While the Congo deal appeared to have been broken quickly, it “helps to at least introduce a degree of diplomacy and a channel outside the battlefield,” noted one conflict expert.

Similar to Rivals

Observers characterize the new U.S. approach as reminiscent of that of other major powers like Russia and China, who have increased their involvement in Africa in recent decades based on economic interests.

“It’s a long overdue recognition of African agency, and to that extent, it represents, at least at the level of symbols, taking Africa very seriously,” said one foreign policy analyst.

Ultimately, the revised strategy likely means that “an African country that doesn’t have anything to put on the table … is not on his radar.”

“The diplomacy that we are talking about is not aimed at spreading the milk of human kindness, as it were, it is about a quid-pro-quo posture towards Africa,” she added.